Why Do We Need A Digital Strategy?
A digital strategy is a chance to bring clear direction and guidance to an organisation’s approach to digital.
The world has changed. Digital has changed it.
Today’s business leaders need to transform their organisations to be adaptable, to meet the needs of their connected consumers. The question is how?
Communication is the key to effective digital transformation
Without employee buy-in, organisations will struggle to reap the rewards of digital transformation. Effective communication is key.
Digital transformation has nothing to do with technology
Nine out of ten digital transformation articles focus on technology. Contrary to popular belief, this alone is not digital transformation.
Digital Will Have More Impact Than Oil
Companies around the world are starting the process of digital transformation. In the Middle East, leaders are still having to be ’sold’ the idea.