Dreamland Golf Club
Digital Strategy, Web Design
We were approached by Dreamland Golf Club to help them launch their brand new 18 hole DYE Design golf course. Tasked with developing a digital strategy that would allow them to maximise their initial investment, we started by creating an award winning website.
We knew this project was going to be special from the beginning. Early in 2015, we got a call from Phil Jones. Phil is the General Manager of a brand new, IMG managed, DYE Design 18 hole championship golf course in Azerbaijan – Dreamland Golf Club.
We’d worked with Phil previously when he was the Director of Golf at the Royal Golf Club in Bahrain. During the course of our 4 year partnership, we designed and developed 3 websites for the club and successfully transitioned the majority of their marketing from a traditional ‘brochures and billboards’ approach to being ‘digital first’ – leveraging social and email marketing, online advertising and analytics.
When Phil called us, the club house was still under construction. Only 9 of the final 18 holes had been completed but based on the results we’d achieved at the Royal Golf Club, he knew that digital presented the best solution to reach the right people, raising awareness of the facility as quickly and effectively as possible.
We designed, developed and rolled out a number of email marketing campaigns but started with the website. We wanted to create an anchor to support all other marketing and there are four stand out features that we’re really proud of.
Dreamland Golf ClubVisit the site
With the aim of personalising a users experience, the main ‘hero’ image on the homepage changes depending on when they visit the website. Navigate to the site during the day and you’ll get one of three different shots of the course, showing the lush green grass under a bright blue sky. Visit over night and you’ll see one of a selection of evening shots, showing the course or club house lit up beautifully under the stars.
Also on the homepage, we developed a module that combines marketing messages with a live weather report. Visit the site on a hot day and you’ll see a message displaying the current weather conditions along with a friendly “It’s warm on course today, cool off with our famous on-course cold towels!”. Visit on a colder day and the site might display “6C. Wind North Westerly 17-20 knots. Clear. Booking a tee time? You’re brave but we salute you!”
The site was designed and project managed in Bahrain, it was developed in the Ukraine and launched for our client in Azerbaijan. It was completed on time and on budget. All of which is testament to the fact that a distributed team can provide access to some of the very best talent by removing the limitations of geographic borders.
Finally, the website won the 2016 Web Marketing Association WebAward, Best Leisure Website. Scoring 63.5 out of a potential 70 points, the Dreamland site came in at 7.5 points higher than the average for the industry and 8.2 points higher than the WebAwards average for 2016.
The WebAward program is the longest running annual website award competition dedicated to naming the best web sites in 96 industries while setting the standard of excellence for all website development.
Client Testimonials We’ve worked hard to develop partnerships that create results.
Showing off the awards we’ve won is one way of demonstrating our success but we prefer it when others do the talking for us.
Working with East Innovations exceeded all our expectations. Not only did they deliver a website which breaks ground for an industrial portal in terms of design and functionality, but they administered the large project with clear and constant communication. Most importantly they acted as stakeholders in the project, bringing new ideas to the table, highlighting problems we hadn’t foreseen, and genuinely cared for the new site as if it were their own.
Creating Dreamland Golf Club’s digital presence was an immensely rewarding project for our team here in Baku. Working with East Innovations gave us the opportunity to leverage their extensive knowledge and support to create a very special website. I am delighted to see the efforts of all have been recognised with the 2016 WMA WebAward.
As a consultancy, East Innovations are very unique in their offering and have good reason to be proud of their capability and achievements. Through workshops and insight, East Innovations provided an important contribution to the success of digital customer experience across Al Baraka Bank.
East Innovations has supported BMMI across a diverse mix of digital projects, ranging from website design to initiating our digital transformation process. This is no traditional client – supplier relationship. East acts as an extension of our team and remains committed even after a project is completed. Offering a wealth knowledge and experience, one of the most beneficial aspects of this unique relationship has been the transfer of knowledge and enhancing the skills of our own team.
East helped us to recognise the importance of digital to our business. Starting back in 2012, they transformed the dealership’s approach to local marketing and communications. Providing real insight and directing our digital strategy, they set us up with the tools, knowledge, experience and ongoing support to identify and engage with our connected audiences.