If somebody asked you to outline your social media strategy, would you know how to answer? Why Facebook and Instagram but not Twitter? Who are you trying to reach? Which metrics are you using?
Social media marketing poses new challenges every day. Understanding how to make the most of them will help you stay ahead.
By 2017, eMarketer predicts that businesses will invest $35.98 billion into their social media marketing activities, representing 16% of all digital ad spend. Are you ready?