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BMMI Group

Digital Strategy, Digital Transformation

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Deep Dive

One of the unique aspects of our involvement with BMMI over six years of working together has been the cross-divisional nature of our work. As we worked with each division and interacted with different departments, we noticed common threads and potential opportunities. Opportunities for growth, for cost efficiencies, for improving customer experience, for developing internal knowledge and more. With this in mind, we presented a case for change to senior management. A case for proactively embracing Digital Transformation from a customer experience and change management perspective.

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Digital Audit

Taking a deep dive into all of the organisation’s digital activities from websites, through to social media and CRM, we interviewed key stakeholders to gain an understanding of each divisions knowledge and approach, benchmarking BMMI against international best practice. Starting in 2015, we developed a working relationship with Paul Boag, a renowned User Experience Designer, Service Design Consultant and Digital Transformation expert based in the UK. He has worked with British Gas, the RSPCA, Medécins Sans Frontier, the University of St Andrews and Shell. Rather than take this project on single handedly and with potential blinkers in place having been involved with BMMI for the time that we had, we brought Paul on board to bring his insight and experience to bear.

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Strategy & Roadmaps

Reviewing BMMI with Paul highlighted a number of strengths along with areas for improvement with regards to BMMI’s approach towards digital. What we discovered was that, although these areas for improvement manifested themselves across the implementation of BMMI’s online presence, at their core, they each stemmed from one main gap. A lack of focused strategy for digital.
Based on this finding, our next step was to develop an overall digital strategy for BMMI Group. Creating a foundation for the organisation by prioritising people, whether these were customers or employees and detailing steps for positive change, the strategy starts by outlining a transformative and aspirational vision for BMMI’s future.
The document then details sequential steps to support BMMI’s development towards becoming a ‘digital by default’ organisation. An organisation that’s positioned to leverage the incredible benefits that a digital first approach has been proven to generate.
We all know that having a clear and well defined strategy is key to aligning an organisation. But it can often lack the detail necessary to take actionable steps.
With this in mind, we developed tailored roadmaps, including detailed initiatives for each of BMMI’s main divisions. Where the group wide strategy detailed concerns such as service standards, policies, governance and change management, the roadmaps provided tailored direction and actionable recommendations to ensure that the group was able to move forwards together and that no department lagged behind.
The six month project was the culmination of six years of working closely with the organisation, through digital projects, workshops, coaching and ongoing consultancy. It was incredibly rewarding to be able to create documentation based on real world findings and to identify a path to support BMMI’s continued growth into our digital world.

Client Testimonials We’ve worked hard to develop partnerships that create results.
Showing off the awards we’ve won is one way of demonstrating our success but we prefer it when others do the talking for us.

Taher Ali - Marketing Manager - Porsche Centre Bahrain

East helped us to recognise the importance of digital to our business. Starting back in 2012, they transformed the dealership’s approach to local marketing and communications. Providing real insight and directing our digital strategy, they set us up with the tools, knowledge, experience and ongoing support to identify and engage with our connected audiences.

Taher Ali Marketing Manager | Porsche Centre Bahrain
Phil Jones

Creating Dreamland Golf Club’s digital presence was an immensely rewarding project for our team here in Baku. Working with East Innovations gave us the opportunity to leverage their extensive knowledge and support to create a very special website. I am delighted to see the efforts of all have been recognised with the 2016 WMA WebAward.

Phil Jones General Manager | Dreamland Golf Club

As a consultancy, East Innovations are very unique in their offering and have good reason to be proud of their capability and achievements. Through workshops and insight, East Innovations provided an important contribution to the success of digital customer experience across Al Baraka Bank.

Ali Abdulhakeem Althaqafi Section Head - Information Technology | Al Baraka Bank
Yasmin Mohamed - CSR, Communications and Brand Manager - BMMI Bahrain

East Innovations has supported BMMI across a diverse mix of digital projects, ranging from website design to initiating our digital transformation process. This is no traditional client – supplier relationship. East acts as an extension of our team and remains committed even after a project is completed. Offering a wealth knowledge and experience, one of the most beneficial aspects of this unique relationship has been the transfer of knowledge and enhancing the skills of our own team.

Yasmin Mohamed AVP, Corporate Communications & CSR | BMMI
Arran Dall - Corporate Communications Manager - ASRY Bahrain

Working with East Innovations exceeded all our expectations. Not only did they deliver a website which breaks ground for an industrial portal in terms of design and functionality, but they administered the large project with clear and constant communication. Most importantly they acted as stakeholders in the project, bringing new ideas to the table, highlighting problems we hadn’t foreseen, and genuinely cared for the new site as if it were their own.

Arran Dall Corporate Communications Manager I ASRY
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