One of the unique aspects of our involvement with BMMI over six years of working together has been the cross-divisional nature of our work. As we worked with each division and interacted with different departments, we noticed common threads and potential opportunities. Opportunities for growth, for cost efficiencies, for improving customer experience, for developing internal knowledge and more. With this in mind, we presented a case for change to senior management. A case for proactively embracing Digital Transformation from a customer experience and change management perspective.
Taking a deep dive into all of the organisation’s digital activities from websites, through to social media and CRM, we interviewed key stakeholders to gain an understanding of each divisions knowledge and approach, benchmarking BMMI against international best practice. Starting in 2015, we developed a working relationship with Paul Boag, a renowned User Experience Designer, Service Design Consultant and Digital Transformation expert based in the UK. He has worked with British Gas, the RSPCA, Medécins Sans Frontier, the University of St Andrews and Shell. Rather than take this project on single handedly and with potential blinkers in place having been involved with BMMI for the time that we had, we brought Paul on board to bring his insight and experience to bear.
Strategy & Roadmaps
Client Testimonials We’ve worked hard to develop partnerships that create results.
Showing off the awards we’ve won is one way of demonstrating our success but we prefer it when others do the talking for us.
Working with East Innovations exceeded all our expectations. Not only did they deliver a website which breaks ground for an industrial portal in terms of design and functionality, but they administered the large project with clear and constant communication. Most importantly they acted as stakeholders in the project, bringing new ideas to the table, highlighting problems we hadn’t foreseen, and genuinely cared for the new site as if it were their own.
East helped us to recognise the importance of digital to our business. Starting back in 2012, they transformed the dealership’s approach to local marketing and communications. Providing real insight and directing our digital strategy, they set us up with the tools, knowledge, experience and ongoing support to identify and engage with our connected audiences.
Creating Dreamland Golf Club’s digital presence was an immensely rewarding project for our team here in Baku. Working with East Innovations gave us the opportunity to leverage their extensive knowledge and support to create a very special website. I am delighted to see the efforts of all have been recognised with the 2016 WMA WebAward.
As a consultancy, East Innovations are very unique in their offering and have good reason to be proud of their capability and achievements. Through workshops and insight, East Innovations provided an important contribution to the success of digital customer experience across Al Baraka Bank.
East Innovations has supported BMMI across a diverse mix of digital projects, ranging from website design to initiating our digital transformation process. This is no traditional client – supplier relationship. East acts as an extension of our team and remains committed even after a project is completed. Offering a wealth knowledge and experience, one of the most beneficial aspects of this unique relationship has been the transfer of knowledge and enhancing the skills of our own team.