Digital Strategy, User Experience Consultancy, Web Design
477% Revenue Increase
Alosra has been online since 2012. But ecommerce can be tough, especially for supermarkets dealing with fast moving consumer goods. Our brief was to make sure the site looked great, matching their newly relaunched branding, then get it to bring in revenue. Although we started with the site, we moved on to look at their digital offering across the board to support a process of constant user experience improvement. Improvement that doubled their online sales over 12 months and increased revenue by 477% over four years of retained consultancy.
To make sure the new site not only looked great but would make a difference to the company’s bottom line, we started with a research workshop to bring individuals from throughout the organisation together. By engaging with the team, from IT and marketing through to logistics and even HR, we brought different perspectives and requirements to light. We helped to identify and prioritise objectives. Objectives that we matched up with realistic, measurable KPI’s before pinpointing target audiences and mapping out customer journeys. By breaking down silos and sharing knowledge from different perspectives, we aimed to engage the team and to create a real sense of ownership of the project across the business.
Identifying objectives and prioritising them against intended results gave us the ability to approach the project strategically. By carrying out internal workshops, external interviews, usability testing and analysing data, we were able to see how people were using the site. We then focused our efforts in to improving the service in areas that would have the greatest impact.
For example, check out the search box. It’s one of the first elements on every page and takes up significant ‘real estate’. Finding that 9 out of 10 users searched for produce multiple times during their journey gave us the evidence to make the search function a top priority.
Taking this a step further, we developed an advanced search. Rather than typing in a single product, waiting for the page to load, adding the item to the basket and starting again, a user can add multiple items and search for them all with one click. The results then load up with the top five items for each search term stacked one on top of the other on the same page.
Our aim was to go beyond making the site look good to making sure that it worked great, providing Alosra’s customers with an experience that met their increasingly developed expectations.
Alosra OnlineVISIT THE WEBSITE
Client Testimonials We’ve worked hard to develop partnerships that create results.
Showing off the awards we’ve won is one way of demonstrating our success but we prefer it when others do the talking for us.
East Innovations has supported BMMI across a diverse mix of digital projects, ranging from website design to initiating our digital transformation process. This is no traditional client – supplier relationship. East acts as an extension of our team and remains committed even after a project is completed. Offering a wealth knowledge and experience, one of the most beneficial aspects of this unique relationship has been the transfer of knowledge and enhancing the skills of our own team.
As a consultancy, East Innovations are very unique in their offering and have good reason to be proud of their capability and achievements. Through workshops and insight, East Innovations provided an important contribution to the success of digital customer experience across Al Baraka Bank.
Creating Dreamland Golf Club’s digital presence was an immensely rewarding project for our team here in Baku. Working with East Innovations gave us the opportunity to leverage their extensive knowledge and support to create a very special website. I am delighted to see the efforts of all have been recognised with the 2016 WMA WebAward.
East helped us to recognise the importance of digital to our business. Starting back in 2012, they transformed the dealership’s approach to local marketing and communications. Providing real insight and directing our digital strategy, they set us up with the tools, knowledge, experience and ongoing support to identify and engage with our connected audiences.
Working with East Innovations exceeded all our expectations. Not only did they deliver a website which breaks ground for an industrial portal in terms of design and functionality, but they administered the large project with clear and constant communication. Most importantly they acted as stakeholders in the project, bringing new ideas to the table, highlighting problems we hadn’t foreseen, and genuinely cared for the new site as if it were their own.